Laird Superfood expands beyond plant-based with a dairy-powered Protein Coffee featuring whey, milk protein and lion’s mane mushroom. The powdered blend delivers 10g of protein per serving and targets muscle recovery, satiety and cognitive support.
Bloom Nutrition introduced Bloom Clear Protein, a clear whey protein isolate and collagen blend designed to deliver performance and beauty benefits without the heaviness of traditional shakes. The light, fruit-forward format targets consumers seeking higher protein intake in low-sugar, low-fat beverages that fit modern wellness routines.
GHOST has introduced a cinnamon-flavored protein cereal designed to merge nostalgic taste cues with higher protein content. The launch highlights continued category interest in hybrid products that pair familiar flavors with functional nutrition.
Shaklee introduces Sparkling Protein, a first-of-its-kind beverage clinically shown to support lean muscle, satiety, and recovery. With 40g of protein, zero sugar, and natural GLP-1 activation, it redefines functional wellness.
Blackberry Vanilla and Peach Mango Crème debut in nearly 2,000 Target stores; each 16oz can delivers 20g whey protein isolate with no added sugars or artificial ingredients.
CSE's Clear Protein Water has 20g of ultra-filtered whey protein isolate per can and remains free of artificial ingredients or added sugars. It's low-lactose and gentle on digestion.
The limited-release flavor combines cashews, custard-flavored whey protein isolate, coconut oil and waffle cone pieces, reflecting trends in protein fortification, nostalgic flavors and regionally inspired product innovation
Danone also created a dedicated nutrition hub for GLP-1 users to deliver clear, credible guidance on the nutritional needs of GLP-1 medication users, featuring expert advice and product recommendations.
Available in two varieties—Clear (without caffeine) and Clear+ (with natural caffeine)—this protein-packed refresher is formulated for health and fitness enthusiasts, Keto followers and those looking for a convenient way to meet daily protein goals.
The new AN Performance line features hydration, pre-workout, non-stimulant and whey protein powders co-branded with Chiquita combiine cutting-edge nutritional benefits with Chiquita’s beloved flavors.
The new flavors of Gold Standard 100% Whey protein powder and ready-to-drink shakes provide 24g of high-quality protein – offering consumers a way to hit their daily protein goals and support muscle recovery.