Limited-time-only offerings have made their way into a variety of sections in the grocery aisles.
February 15, 2013
Limited editions continue to find their way to the market and into consumer pantries. In recent months, Hellmann’s has introduced several mayonnaise options “for a limited time only.”
A flavor manufacturer recently counted the salty caramel flavor as among the food and beverage industry’s key flavor trends to watch in the coming year.
Lifeway has established a niche for itself in the kefir segment and continues to build upon its success there with new varieties and even limited-edition offerings.
Mountain Dew has become a regular at limited-edition offerings, and this fall is no exception. However, setting this launch apart is a particular promotional effort, which involves a special relationship with a video game.