The most recent collection of beverage innovations includes sparkling water, hard tea and new flavors of soft drinks
June 1, 2023
"We disrupted the industry, creating an entirely new taste in the Hard Seltzer category with White Claw by bringing new thinking, technology breakthroughs, and our unmatched iconic flavors to market,” said Anthony von Mandl, O.C., O.B.C., founder & CEO. “The same innovative spirit and technological know-how inspired the creation of our premium vodka—we believe the vodka category is ready for its White Claw moment."
Country superstar acts as brand ambassador for proprietary blend sweet tea
May 25, 2023
An antioxidant-rich, all-natural, zero sugar and low-calorie refreshment, Ryl Sweet Tea will shake up the summer beverage scene with a healthy alternative to the Southern classic.
The new drinks are a collection of premium flavored sparkling waters with three flavors
May 18, 2023
Topo Chico Sabores is a collection of premium flavored sparkling waters with three flavors, filtered sparkling water, crisp bubbles and blend of minerals added for taste, meant for everyday drinking among Topo Chico enthusiasts.
Brand responds to consumer desire for new energy drink flavors
May 17, 2023
Yerbaé's plant-based functional beverages are designed to be simple, clean with minimal ingredients that provide a boost of energy and a refreshing, unique taste.
The Boston Beer Company introduces malt-based lineup of full-flavor, 8.0% ABV cocktail-style drinks in a 24oz can
May 3, 2023
With taste, pricing that won't break the bank and convenient single-serve formatting, Slingers was carefully crafted to capitalize on the triple-digit growth of the ready-to-drink (RTD) category and the growth of higher-ABV offering
The new drinks contain 6g of plant-based protein, adaptogens, maca, ashwagandha, and reishi
May 3, 2023
Packed with 16g of plant-based protein, these 100% organic, ready-to-drink protein beverages are boosted with adaptogens and super herbs including Maca, Ashwagandha, and Reishi to help support the body's ability to cope with stress.
The can and packaging includes responsibility symbols stating that the beverage is to be enjoyed responsibly and only by consumers of legal drinking age
April 17, 2023
Made with Jack Daniel's Tennessee Whiskey and Coca-Cola, Jack Daniel's & Coca-Cola RTD is inspired by one of the most popular "bar-calls" – a cocktail ordered with specific brand names – in the world.
Since launching in 2018, Arnold Palmer Spiked has continued to grow year over year according to IRI Barrel Sales
April 7, 2023
Arriving in time for spring, Arnold Palmer Spiked Raspberry Half & Half joins the growing portfolio of Arnold Palmer Spiked brands including traditional Arnold Palmer Spiked Half & Half and Arnold Palmer Spiked Lite Half & Half.
New collaboration between Athletic Brewing and Super Coffee contains caffeine and 5g of protein
April 5, 2023
Called Suped Up, the new non-alcoholic beer was inspired by the power of positive energy and the grind of endless grit. It is brewed with high-quality coffee and spent brewer's grains. The result is a rich, Extra Dark brew that is full-bodied and contains 5g of protein.