Jack Daniel's debuted the iconic Jack Daniel's & Coca-Cola cocktail as a ready-to-drink (RTD), pre-mixed cocktail option in the United States.
Made with Jack Daniel's Tennessee Whiskey and Coca-Cola, Jack Daniel's & Coca-Cola RTD is inspired by one of the most popular "bar-calls" – a cocktail ordered with specific brand names – in the world. The pre-mixed cocktail with two of the largest household brand names in the US first hit shelves last fall in Mexico and will continue to expand to other global markets throughout 2023.
The can and packaging, which features two of the world's most recognized trademarks in "Coca-Cola" and "Jack Daniel's," will include clear responsibility symbols stating that the beverage is to be enjoyed responsibly and only by consumers of legal drinking age. Jack Daniel's & Coca-Cola RTD will adhere to responsible marketing practices held by Jack Daniel's and The Coca-Cola Company.
The alcohol beverage volume (ABV) is 7% in the US and a version featuring Coca-Cola Zero-Sugar will also be available beginning in May. Both will be available at retailers nationwide for a SRP of $12.99 per 4-pack.
Jack Daniel's was established in 1866 in Lynchburg, Tenn. The Coca-Cola brand was established in 1886 in Atlanta.
