AdvoCare introduced a Banana Taffy flavor of its Spark energy drink, blending a nostalgic candy profile with vitamins, amino acids and caffeine. The launch highlights how indulgent, familiar flavors continue to shape innovation in better-for-you energy formulations.
As concerns about mental wellness rise, consumers increasingly look to functional foods and beverages for focus, mood, and stress relief. Trends like precision wellness and “mood food” point to new opportunities for brands targeting cognitive health.
From protein and collagen to CoQ10, anthocyanins, and adaptogenic mushrooms, formulators are leveraging macro- and micronutrients to support bone, brain, heart and immune health in aging consumers
Formulators are exploring proteins, micronutrients, and functional botanicals to address bone, brain, heart, and immune health as consumer demand for healthy aging solutions grows.
MycoPure, stands for purity, sustainability and quality. Available in various mesh sizes, the MycoPure line of mushrooms is suitable for all beverage types and functional food.
Nexira brings targeted solutions for formulators eager to capitalize on this vibrant space. From precision prebiotics to botanical extracts and natural texturizers, Nexira’s booth will be a destination for inspiration and innovation across multiple market segments.
From baby foods to snack bars and supplements, a new wave of functional products is tapping into consumer demand for cognitive support and mental clarity
April 16, 2025
Food meets function as brands innovate with brain-boosting ingredients for all ages.
A growing interest in brain health supplements, driven by aging populations and the desire for mental clarity, has fueled a market projected to grow from $8.2 billion in 2024 to over $15 billion by 2034. Ingredients that support cognitive function, such as gamma-aminobutyric acid, are gaining attention for their potential to enhance memory, focus, and overall brain health.
Fresh Thyme Market and SPINS partner to issue predictions for grocery trends in the year ahead
November 20, 2024
""Our annual trends report helps us not only understand the needs of our shoppers, but ensures we're exciting them by curating our shelves with the most fresh, innovative and local products,” said Fresh Thyme Market president Liz Zolcak. “Our shoppers are savvy, so it's important they know innovation is at our core and we can help them discover new products – often before they're available anywhere else in the Midwest."
The formula was developed by renowned mycologist Paul Stamets. Known for his advanced research on mushroom mycelium and psilocybin, Stamets's contributions in the world of mycology have led to new ways of harnessing the power of fungi to support the health of both people and planet.
AIDP, Inc. announces a new clinical study published in Cureus Journal for Mangifera indica extract under the brand name Stadice® from Zeus Hygia, Life Sciences, Telangana, India.