Midwest better-for-you grocery retailer Fresh Thyme Market said it partnered with data provider SPINS and developed predictions for 10 trends impacting food and beverage in 2025.
""Our annual trends report helps us not only understand the needs of our shoppers, but ensures we're exciting them by curating our shelves with the most fresh, innovative and local products,” said Fresh Thyme Market president Liz Zolcak. “Our shoppers are savvy, so it's important they know innovation is at our core and we can help them discover new products – often before they're available anywhere else in the Midwest."
2025 FOOD & BEVERAGE PREDICTIONS
Here are Fresh Thyme Market's top 10 Midwest grocery trend predictions for 2025:
Functional Ingredients: Consumers want more than just basic nutrition from their diets and will be seeking out products that incorporate functional ingredients—ingredients that provide more targeted and specific health benefits—such as colostrum for its immune-boosting properties or probiotic cultures for better gut health.
Evolution of the Mushroom: Adaptogenic mushrooms—which may help the body manage stress, anxiety and fatigue include varieties like Chaga, Lion's Mane and Turkey Tail—will start to gain momentum. Expect to see more mushroom-based products in everyday pantry staples like pasta, broth and coffee, allowing consumers to effortlessly add its anti-inflammatory and sleep aid properties to their diets.
Rise of Non-Alcoholic, Mood-Enhancing Beverages (Part II): Non-alcoholic beverages will become even more sophisticated as a way to cater to an array of holistic needs. For example, we'll see a spike in drinks made with plant-based and mineral ingredients like kava and magnesium because of their mood-enhancing benefits. Beverages that contain multiple cannabinoids like CBD will also be trending thanks to their popularity in social settings.
Spicy Foods Takeover: Consumers are demanding more complex flavor profiles and will be bringing on the heat through expanded use of more fresh and dried chilis like ghost chilies, Chilis De Arbol and jalapenos. Keep an eye out for more hot sauce varieties too—anything with Pepper X is not for the faint of heart!
Mango-Everything (and Everywhere!): Mangos are finally getting their time in the spotlight with mango-flavored products showing up in everything from drinks to snacks, and for good reason. According to Meghan Sedivy, Fresh Thyme Market's registered dietitian, mangoes are a "nutritional powerhouse" packed with vitamin C to help support the immune system and are great for adding sweetness and a creamy texture to foods.
Nature's Natural Sweeteners: Natural sweeteners like honey, maple syrup and dates will become more prevalent in 2025 as consumers continue to look for ways to limit their refined and processed sugar intake.
Boosting Brain Power: Improved cognitive function will be on everyone's minds with supplements like ginkgo biloba, magnesium and GABA on the rise. These ingredients are known to enhance mental clarity and focus.
We're heading to Seoul: The rising popularity of Korean BBQ in recent years will pave the way for other Korean ingredients like gochujang and kimchi popping up in even more kitchens. This growing trend reflects consumers' desires to incorporate more bold, global flavors into their everyday cooking.
Next-Gen Sustainability: Grains and produce grown using Controlled Environment Agriculture (CEA), like greenhouse farming and other next-gen practices, that have significantly less impact on the environment will have shoppers buzzing, as they should! These items will see explosive growth in the new year not only because they're just as delicious as conventionally produced items, but they're more sustainable too.
Prioritizing Protein: Protein will be breaking out into new categories in 2025. Shoppers will be flocking to more protein-boosted options when it comes to everything from cereals, oatmeal, pasta, pasta sauce and even flavor bursting queso and jalapeno turkey burgers for added fuel and nutrition.
Fresh Thyme Market
Fresh Thyme Market, a local, community-focused grocer with 70 stores in 10 states throughout the Midwest, was born from a genuine desire to help people live better and healthier lives. By offering an immersive, intuitive shopping experience, Fresh Thyme Market meets people wherever they are on their journey to living a healthier lifestyle.
