Articles Tagged with ''shopping behavior''

Kellanova – previously Kellogg Company – vice president, omni and eCommerce, Manish Sharma recently discussed omni-commerce and why it is critical to today's shopper and the future of business.

A majority of trendsetting food consumers are most interested in discovering recipes that can be prepped in less than 30 minutes. And it’s not just quick and easy meals they crave. Global flavors are driving the next food trends. These are among the findings in the “Consumer Curiosity Report,” a national survey of more than 700 food-forward consumers to gauge curiosity on culinary, nutrition and sustainability topics.

The consumer products sector is entering 2023 with both optimism regarding financial performance and concern over ongoing disruption, according to Deloitte’s 2023 Consumer Products Industry Outlook.

A staggering 48% of all households surveyed reported engaging in at least one source of tech-enabled income generation in 2022, led by content creation, peer-to-peer commerce, and rideshare driving. This trend is driven by Gen Z- and Millennial-led households, where 60% of  respondents said they derived such income in the last year.

Over the last year, cost and value for money have become more important to more than half of food and beverage consumers worldwide. Today’s shoppers are increasingly exploring money-saving strategies, such as choosing lower cost items and cooking from scratch. 

Whole Foods Market’s Trends Council unveiled their top 10 anticipated food trends for 2023 in the retailer’s eighth-annual Trends predictions. Yaupon-infused beverages, produce packed pastas, repurposed pulp and climate-conscious callouts are among the food trends expected to rise in popularity in the next year.

In a fall from last month, 46% of shoppers are feeling uncomfortable with their finances while 64% still report looking for sales, deals or coupons. Fifty-four percent are cutting back on non-essentials and 63% are cutting back on areas besides groceries, such as clothing and entertainment. Customers are still making changes to avoid price increases.

One of the main drivers for increasing online grocery shopping is personal safety; 35% of respondents cited safety as a key reason for choosing online over brick-and-mortar stores. However, convenience still dwarfs other drivers, with almost two thirds (59%) reporting this as the reason for choosing to shop online.