Articles Tagged with ''shopping behavior''

In its 2024 Year in Review special report, 84.51°, the retail data science, insights, and media company helping Kroger and its partners create customer-centric shopper journeys, reveals two critical gaps in today’s grocery shopping experience, especially between generations, and highlights potential solutions that could reshape how consumers shop in the future.

""Our annual trends report helps us not only understand the needs of our shoppers, but ensures we're exciting them by curating our shelves with the most fresh, innovative and local products,” said Fresh Thyme Market president Liz Zolcak. “Our shoppers are savvy, so it's important they know innovation is at our core and we can help them discover new products – often before they're available anywhere else in the Midwest."

The Kearney Private Label Report shows an industry with the wind at its back, with positive demographic trends, category proliferation that fills in gaps in national brands’ portfolios, the quality-to-value equation being increasingly recognized by shoppers, and a strong potential boost to retailer economics. 

Consumers continue to say their primary store for purchasing food does an excellent job of meeting their needs, with 79% of shoppers reporting that getting a “good value” when grocery shopping is their top priority. 

While consumer concerns about food inflation persist, FMI’s newly launched US Grocery Shopper Sentiment Index found that grocery shopper sentiment reached a post-COVID-19 pandemic high in 2023 and continues to remain elevated.

As retailers and operators across the country navigate ongoing economic challenges, Coca-Cola Lens makes actionable insights more accessible, magnifying relevant trends to anticipate consumer preferences. 

Just in time for Thanksgiving and the holidays—came news for which food and beverage processors could be thankful. Circana (formerly IRI) and The NPD Group released a 2024 food and beverage outlook with a projection of modest volume growth this year after three consecutive years of volume declines.

At the top of the trends hierarchy are five macro forces that impact consumer needs and behavior: focus on health, increased cost of living, potential political and global threats, technology transformations, and health of the planet. This last force, health of the planet, inspires consumers to do what they can to manage their impact on the environment. Sustainable packaging is essential to health of the planet because it allows consumers to take action in a tangible way.

The International Food Information Council (IFIC) recently published new consumer research, Public Perceptions of Processed Foods, measuring consumers’ knowledge, attitudes, and beliefs about processed foods.

Acosta Group announced its 2024 retail predictions, identifying how brands and retailers can win shopper loyalty, drive sales, and achieve efficiencies in another year of anticipated marketplace disruption.