Articles Tagged with ''shopping behavior''

While tracking cultural conversations around demonized ingredients is essential, immediate action to remove them from the food supply is not always necessary.

The survey, “Impact of Tariffs on Purchasing Decisions,” also reveals that, aside from discounts or promo codes, consumers want free shipping, loyalty rewards, and transparent communication about price increases in exchange for higher tariff-induced costs.

"Consumers aren't giving up on good food, but they are getting smarter about how to afford it," said Yuni Baker-Saito, co-founder and CEO. "We're seeing recipe content boom in popularity, and it may come as a surprise to some brands and retailers just how much they guide purchases and shopping habits."

Nearly half (48%) of respondents correctly believe these labels signal when a product begins to decline in quality. Another 29% see them as an indication of food safety risk, while 17% interpret them as the exact day the food should be discarded.

Most Americans (70%) say they are extremely or very worried about rising grocery prices, and 78% said they are at least somewhat concerned about the impact of tariffs on the cost of imported food and ingredients.

A significant 68% of US consumers agree that store brand items offer better value than brand name items, and some 61% agree that brand name items are not always higher-quality than store brands. 

Among US consumers, mental factors including sleep quality, work/life balance, and a healthy home environment are growing in importance,

Circana’s global research, From Growth to Transformation: A Global Private Label Perspective, explores regional approaches to private brands across the European Union, Australia, and the United States.

Younger consumers are even more likely to be natural and organic shoppers, with 89% of Gen Z and 85% of Millennials reporting they have shopped for natural and organic products in the prior six months

The Index provides a comprehensive view of consumer sentiment, assessing how a broad selection of potential macro stressors personally impacts consumers and as a result, their purchasing behavior.