Le Whif Whiffable Chocolate Powder is a lipstick-like container in which consumers take a breath in and inhale organic chocolate powder. The product website claims Le Whif is a "new, delicious approach to eating by breathing."
Activity in functional digestive food and drink has grown across all regions, with Europe and Asia Pacific accounting for the bulk of activity and a notable 62% increase in Latin American product launches from 2008-2009.
The growing interest in healthy food products, as well as gluten-free applications, has paved the way for the introduction by California-based Marroquin Organic International of several high-quality pea ingredients.
Skippy, a top manufacturer of peanut butter, has entered the natural space with its recent launch of Skippy Natural Creamy Peanut Butter Spread with Honey.