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Indeed, sometimes tailoring a product for active consumers may as simple as a carefully designed repositioning to capitalize on a product’s natural benefits.

A Global Industry Analysts report estimates the value of the world’s functional foods and beverages market will reach $130 billion by 2015.

Blue Diamond, an almond growers’ co-op, renovated former offices and created a 6,500-sq-ft “Almond Innovation Center” at its Sacramento headquarters.

Realizing that it needed to grab consumers’ attention, General Motors embarked on one of the automotive industry’s most bold advertising slogans, “This is not your father’s Oldsmobile,” during the late-80s to mid-90s.

Food professionals may not have the opportunity to visit Tulin Tuzel’s home. Yet, they can see Tuzel’s home away from home at Sabra Dipping Company LLC.

According to the National Foundation for Celiac Awareness, there are an estimated 3 million Americans with celiac disease and another 18 million Americans who may suffer with symptoms related to gluten, but who have non-celiac gluten sensitivity.

The 16% of Americans who buy kosher products do so in an effort to maintain a halal diet, making it the fourth-most cited reason for buying kosher, behind the 55% of those who eat kosher for health and safety reasons, the 38% who are vegetarians and 35% who simply like the taste or flavor.

When Prepared Foods took its 31st annual New Products Conference to San Diego, it turned to some hometown heroes, Gayle and Philip Tauber, for the meeting’s keynote address.

IRI InfoScan data show supermarket tortilla dollar sales increasing at a faster pace in than potato chips.

Physicians are telling older consumers and amateur athletes about how whey protein helps build and repair muscle.