A novel ingredient provides an unusually strong competitive advantage for a new functional food or dietary supplement entering the marketplace. Insights into such ingredients' origins and development aid companies in maximizing their use.
Ephedra-containing supplements are surrounded in controversy and tightening regulations. This has fueled research and the introduction of new or reformulated weight loss-oriented products that are ephedra-free.
Medium chain triacylglycerides (MCTs), diacyglycerols (DAG) and polyunsaturated fats—from nuts to grains—all are marketed for their health benefits.
America may still be the home of the brave and land of the free. From the drug store aisles, however, it appears to be the "home of the ever young and land of the disease-free."
New products made from amino acids, peptides and whole protein from diverse sources not only are helping to pack pounds of lean muscle tissue onto professional and amateur athletes, but they are also instrumental in the repair of limbs and organs woefully damaged by burn, accident or disease.
Prebiotic ingredients stimulate the growth of beneficial bacteria. Proper nutrition is essential to maintaining a healthy status, however, Western diets often lack healthful ingredients such as fruit, fiber, and whole grains. A key to maintaining good health includes nurturing the body’s naturally occurring microorganisms for proper digestive-tract function.
Today, good scientific evidence exists to support the ability of probiotics (whether living) to increase a body's resistance to enteric pathogens, speed recovery from antibiotic-associated diarrhea, reduce hypertension, and assist with lactose digestion.
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