Functional New Products

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The most popular flavors right now are associated with better-for-you ingredients, provide an enhanced sensory experience, and/or have added function.

The Functional Vinegar provides users with a boost of energy and balanced alertness, as it boasts L-theanine, an amino acid which simultaneously works to foster a sense of calm. The matcha in Green Energy has many health benefits including being high in antioxidants.

The enormous range of new developments in functional foods and beverages presented at the exhibition makes Hi Europe & Ni an important and inspirational business platform for food retailers, drugstores and pharmacies, as well as distributors. In addition, more than 40 exhibiting companies produce ingredients and/or finished products themselves, including key players such as Glanbia Nutritionals and Stern Vitamins.

Appropriate for a pre- or post-gym snack, or smoky take-along for hikes, camping trips, road trips and more, Country Archer meat bars pack 15g of protein per bar with only 3g of sugar (from dates), and 120-140 calories.

Chaga supports immune function and gut wellbeing and is rich in antioxidant properties. Activated charcoal is a popular ingredient often used to support detox and lemon is used for hydration and digestive support touted for its use to support skin wellbeing.

New functional drinks and supplements introduced to the Better For You segment in June 2018.

UCAN is a popular energy source for runners and endurance athletes to fuel their training including professional runner Meb Keflezighi, the only marathoner in history to win the Boston Marathon, the New York City Marathon, and an Olympic Medal. In recent years, the product's popularity has expanded to a broader set of top professional and collegiate sports teams, thought leaders in fitness and performance, low carb enthusiasts, and weekend warriors seeking a steady, long-lasting energy source without sugar, caffeine, or stimulants.

With a nutrient breakdown of 100 calories, 18 grams of protein and only 5 grams of naturally occurring sugar in each bottle, Pillars is all natural, non-GMO, and contains no added sugar and nothing artificial. It’s a favorite among athletes, families, and busy people who want to eat healthy but need convenience.  

The new flavor will be available at select retailers in Los Angeles and New York, as well as online via Health-Ade's e-commerce platform — the first for any kombucha brand. The platform recently introduced Destini, a tool that allows customers to easily locate specific Health-Ade flavors in stores. In July, the flavor will be available at Whole Foods, as well as other retailers and grocers nationwide.

WinCo Foods currently has over 17,000 employees and operates throughout Washington, Idaho, Nevada, California, Oregon, Utah, Arizona, Texas and Oklahoma. This partnership will provide a great opportunity by widening distribution coverage in the USA to promote the science based oral rehydration products.