The demand for high- protein bars and beverages will continue to increase over the next few years, despite a recent downward trend,” reports David Browne, director of content development at SPINS (San Francisco) a natural products reporting agency.
According to www. Supplementwatch.com, the sports nutrition market “is about $3 billion annually--that's a lot of Powerbars!” The website also points out that a main problem with sports-oriented products is that consumers are not familiar with their proper use.
In response to the ongoing controversy over which type of calcium supplementation is best, a team of researchers looked at absorbability and effective cost comparison of various forms.