The recent explosion in consumer interest in health has led to a substantial jump in demand and sales of better-for-you foods and beverages. And, as consumers seek products with ingredients that can deliver added benefits for immune system health, they are expressing their preferences for natural solutions. Plant-based protections and remedies are an undeniable part of this trend.
Recent events have not only driven consumers to seek ways of staying healthy but pulled the mental health side of mind-body wellness to the forefront. The stress of having lives and routines (and incomes) disrupted, illnesses threatening or even invading the family, and social isolation has led to an unprecedented 40% of US adults reporting that they’re struggling with mental health problems.
With the plant-based movement currently booming, both new botanicals and those that have long been used in foods or beverages are finding new market avenues and applications.
Botanicals are big. The combination of health and flavor has proven irresistible to today's consumer, thrilled at knowing that the tikka masala dinner they bought contains turmeric, fenugreek, and ginger to help fight inflammation and balance blood sugar.
Last fall, the American Botanical Council (ABC) reported that annual herbal supplement sales grew past the $8 billion mark in 2017, effectively doubling since 2000.
There is a large gap between recommended and actual intakes of omega-3 fatty acids. Most dietetic associations, such as The Dieticians of Canada and the American Dietetics Association, recommend some
Boosting Nutrition and Texture The grain market has been estimated to have grown 17% in 2008, according to market research publisher, Packaged Facts. A quote from its report, “The