Tom Vierhile

Tom Vierhile is vice president strategic insights, North America for the Netherlands-based Innova Market Insights and has more than 20 years of experience in new consumer packaged goods reporting and analysis. Tom holds a bachelor’s degree in marketing from St. Bonaventure University and a MBA from the State University of New York at Buffalo. Follow him on Twitter at @TomVierhile.

Articles

ARTICLES

Cleveland Kitchen Backyard Ranch Dressing
STATE OF THE INDUSTRY

Sauces, Dressings & Spreads: Taste the Trends

New product numbers may be down—but flavor, health drive excitement
Tom Vierhile
March 23, 2021
Six in 10 consumers say they are cooking more at home—the single biggest change in behavior and one that sounds bullish for sauce, dressing, condiment, and spread makers.
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KitKat_Duos_900
STATE OF THE INDUSTRY

Candy Makers Turn Up the Creativity to Keep Consumer Interest

COVID-19 has dimmed the prospects for specialty chocolate retail stores as the pandemic pushes consumers to grocery stores and online distribution channels
Tom Vierhile
March 9, 2021
Want to talk candy trends? It’s not unusual to talk about new offerings combining both sweet and sour flavors. Then again, sweet and sour also describes life itself the candy industry.
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KrispyKreme_Collection_2021_900
STATE OF THE INDUSTRY

New Bakery Product Numbers are Down but Creativity Rises to the Occasion

Enthusiasm for home baking did not translate into robust new product launch activity in 2020
Tom Vierhile
March 1, 2021
Bakery foods, especially baking ingredients, were one of the first categories to experience COVID-19-induced consumption gains in 2020. Last spring brought shelter-in-place orders and they unleashed a once-in-a-lifetime stampede for home baking supplies.
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Pop-Tarts Pretzel
2020 RETAIL NEW PRODUCTS ANNUAL

Bakery Foods Take Aim at Health Trends, Indulgence

A survey of significant bakery launches
Tom Vierhile
March 6, 2020
Launches grew at a compound annual growth rate (CAGR) of less than 1% from 2014 to 2018, per the Innova Market Insights database. Unfortunately, last year's tally will not advance the cause. Yet plenty was happening if you knew where to look.
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