Lu Ann Williams

Lu Ann Williams

Lu Ann Williams is Global Insights Director at Innova Market Insights, provider of market research services including the Innova Database. With more than 25 years’ experience in the food industry, Lu Ann is a trend expert and frequent public speaker at events worldwide. She leads a team of analysts and works with global clients. Contact her at luann.williams@innovami.com.

Articles

ARTICLES

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Trends in Clean Labels and Transparent Packaging

Clean label moves beyond trend status. Consumers now ask for transparent “clear” labels.
Lu Ann Williams
Lu Ann Williams
September 20, 2016
It is now nearly six years since Innova Market Insights identified interest in clean-label options as one of its Top Trends for 2011. Of course, related new product development and marketing on this platform has continued to develop.
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Different flavors of muscle milk

Sports Nutrition Flexes its Market Muscle

Originally appeared in the July, 2016 issue of Prepared Foods as Sports Market Muscle.
Lu Ann Williams
Lu Ann Williams
July 11, 2016

Sports nutrition is flexing its market muscle as mainstream consumers express more interest for all forms of performance foods and beverages that aid their active lifestyles.


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Jelly Belly offers organic, non-GMO jelly beans

Sweet Snack Trends

New products keep chocolates, sugar confections and gum in the snacking spotlight
Lu Ann Williams
Lu Ann Williams
April 11, 2016

The latest global and market trends in the sweet snack category, with a particular look at chocolate, sugar confections and gum.


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Innova believes the next big battleground in the free-from arena will be lactose and dairy free

Free-From Foods for All Consumers

Allergen-friendly foods and drinks expand, manufacturers look for the next big trend wave
Lu Ann Williams
Lu Ann Williams
February 11, 2016

Last year was when “free from” truly went mainstream and Innova Market Insights has identified “Free From, For All” as a key trend for 2016.


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Snacking: The New American Pastime

Half of adults snack two to three times per day, with 70% agreeing that anything can be considered a snack
Lu Ann Williams
Lu Ann Williams
September 10, 2015

Snacking may very well be the new American pastime. According to the recent report from Mintel, “Snacking Motivations and Attitudes US 2015,” nearly all Americans (94%) snack at least once a day.


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