Kitty Kevin, MA has extensive experience in the B2B food, beverage, and nutrition product development space, bringing broad industry knowledge to her clients. As both a trade journalist and trusted industry communications expert covering ingredient science and new product news, she has a deep understanding of the challenges and needs of food and beverage makers and forges the connections that help lead them to success. Contact her at ktykevin@comcast.net.
Data from Innova Market Insights suggest that the growing interest in plant-based protein sources and expanding awareness of protein’s importance for health and wellness are fueling the demand. This continuing trend has manufacturers seeking novel ingredients and pathways to provide protein to satisfy the demand.
