Folks, I won't bore you today with a lot of mumbo-jumbo about my childhood or current friendships in distress. You don't want to hear it, and you shouldn't have to. This is a business-to-business website for crying out loud, not some open-ended forum for the neurotic ramblings of a self absorbed blow-hard.

If you will, however, permit me a single half-cocked tangent... I just want to repeat the phrase mumbo-jumbo again. I never allow myself the freedom to say it, and this morning it just drifted to the surface of my consciousness like some dislodged sprig of sea kelp.

So here goes. Take a breath. It's coming. Close your eyes. Exhale. Envision total darkness. Now, envision total lightness, or whiteness. Brightness. Envision total brightness. Is there something beyond that brightness? A figure? Cream-colored, now gray. Yes. It's, it's the grill of a 1969 Dodge Coronet. It's coming toward you.
Turn, run and shout in a primal bellow those words which come in only the most dire of circumstances.

Thank you for allowing me that.

And now, articles and presentations you must consume surrounding the subject of Breakfast, Cereals and Bars.

Kellogg Co. expects cereal sales will be driven by higher prices rather than selling more of its products over the next couple years, chief executive John Bryant said.

In its 2011 “Breakfast Consumer Trend Report,” Technomic found that many consumers—especially those belonging to the largest minority groups—would like to see more ethnic offerings at breakfast.

A study published in the May 12 issue of the journal Obesity found a protein-rich breakfast can increase feelings of satiety and reduce hunger throughout the day.

Datamonitor, in its “Bakery and Cereals in the U.S. to 2014” report, found the market for bakery and cereals in the U.S. increased at a compound annual growth rate of 2.2% between 2004-2009, and the firm’s Product Launch Analytics noted nearly a 33% surge in new cereals released over the course of 2010, compared with 2009.

Oat Fiber = Benefits & Applications
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Beyond Calcium: Bone Health Through Vitamins and Mineral Fortification
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