Circana, LLC announced the scaled rollout of its Purchase to Consumption solution. This powerful tool links verified purchase behaviors from Circana’s receipt panel with National Eating Trends (NET) consumption behaviors from the exact same consumers, providing the consumer packaged goods industry with a holistic understanding of the food and beverage journey.

Early insights from the Purchase to Consumption solution indicate the average consumer spends $3.78 per person on dinner occasions at home. When adult guests are present, consumer spend per person per occasion increases by 36%. Data further reveals that four of the top 10 retailers do not capture their fair share of these specific dinner dollars. By closing this gap, those retailers could access a combined opportunity of over $100 million annually.

“This solution introduces unparalleled capabilities to the market by delivering a unified view of the shopper and consumer,” Patty Altman, president of global solutions at Circana, said in a statement. “Our clients now have the advantage of transforming complex occasion behaviors into dollarized, prioritized decisions, allowing them to confidently design highly targeted strategies based on holistic habits.”

“The implications for the consumer packaged goods sector are transformative,” David Portalatin, senior vice president and industry advisor for food and foodservice at Circana., said in a statement. “By understanding the intersection of purchase and consumption, CPG companies can identify which specific eating and drinking occasions drive sales, allowing them to capture new market share in an increasingly competitive landscape.”