ADM unveiled its latest proprietary research examining protein consumption and innovation, with a specific look at consumer motivations and novel sources spurring new protein product development.

With nutrition in focus, consumers seek greater daily protein intake, all while demanding tastes and textures. This comes during an era of infinite choices, where consumers – particularly those within younger generations – are more open to protein variety than ever before. As such, opportunities abound with varied protein sources that put nutritional value, sensorial experiences and affordability front-and-center, while not asking consumers to drastically change their dietary habits.