Whole Foods Market announced the participants for its latest cohort in the Local and Emerging Accelerator Program (LEAP), celebrating brands selected for the program’s Early Growth track. Launched in 2022, LEAP highlights Whole Foods Market’s commitment to fostering mutually beneficial relationships with local and emerging brands through specialized, educational programming and individual mentorship. Participants may also qualify for a $25,000 equity investment from a donor-advised fund overseen by the Austin Community Foundation, with the funds supporting the Whole Foods Market Foundation.

The 2025 Early Growth cohort consists of 10 innovative brands – selected from more than 1,600 applications – not yet available in Whole Foods Market stores: beituti (Ohio), Corpse Reviver (Colorado), Fable Fish Co. (Colorado), Häppy Candy (New York), Pisqueya (New York), Reprise Health (New York), SEND Bars (Colorado), Saiga Foods (California), Singing Pastures (Maine) and Xinca (Washington).

After completing the 14-week curriculum, these suppliers’ products will be considered for inclusion on Whole Foods Market shelves in their own cities or regional areas.

“We’re excited to welcome this year’s Early Growth cohort—an inspiring lineup of diverse founders and standout products,” said Alyssa Vescio, senior vice president of merchandising at Whole Foods Market. “These entrepreneurs bring fresh ideas and bold flavors to the table, and our team is proud to help guide their next chapter. This program is all about opening doors—whether it’s navigating retail, scaling sustainably, growing brand awareness, or deepening community connections—and we’re excited to support these 10 brands as they take the next big step.”

Brands seeking more information on LEAP can visit the Information for Potential Suppliers page on the Whole Foods Market website.