With the clean label trend now established, consumer interest increasingly is shifting to other aspects of clean food and drinks. Sustainability has emerged as a key driver, particularly with regard to packaging and plastics.

Consumers increasingly expect companies to invest in sustainability, and it's no longer just about recyclable packaging. It's about making the entire product lifecycle sustainable, from agricultural practices to resource-efficient factories, to food waste and packaging waste reduction.

PepsiCo's sustainable plastics vision is rooted in three pillars: Reducing the amount of plastics used, Boosting recycling rates, and Reinventing plastic packaging. 

To help in the shift toward a circular economy, Happy Family Organics commits to transforming its packaging in three ways: packaging designed for circularity, preservation of natural resources, and consumer education.