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Home » Keywords: » macronutrients

Items Tagged with 'macronutrients'

ARTICLES

Woman eating nutrional food

Nutrients and Ingredients Targeting Healthy Aging Needs

From protein and collagen to CoQ10, anthocyanins, and adaptogenic mushrooms, formulators are leveraging macro- and micronutrients to support bone, brain, heart and immune health in aging consumers
Alexa Bosshardt
Alexa Bosshardt MPS, RDN
September 17, 2025

Formulators are exploring proteins, micronutrients, and functional botanicals to address bone, brain, heart, and immune health as consumer demand for healthy aging solutions grows.


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Woman Shopping in Grocery Store Aisle

How Consumer Behaviors Drive New Snack Innovations

Today’s consumers take action to prevent health concerns and select healthier snacks
Lu Ann Williams
Lu Ann Williams
January 10, 2024

Several of Innova Market Insights Top 10 Trends for 2024 support continued successes in the snack food industry. Our third 2024 trend, “Prioritizing Prevention,” demonstrates how consumers take action to prevent health concerns and select healthier snacks.


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EQUIIBread_SOI23_780.jpg
2023 SPIRIT OF INNOVATION AWARDS

Better Breads (and More)

Equii combines on-trend technology, taste, texture and protein
Bob Garrison, Chief Editor
Robert Garrison
September 7, 2023

A successful product formula needs just the right ingredients in the right proportions. The same axiom applies to a great company and/or a disruptive innovation. It requires just the right combination of people, process, product and consumer appeal—which in this case, involves protein, an essential dietary macronutrient.


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GrowDailyBoys_900

Grow Daily Boys 10+ Nutritional Shake

NGS launches protein drink powder to support development needs of pre-teen and teenage boys
September 8, 2021

Grow Daily Boys 10+ was designed to supplement a boy's regular diet and ensure the optimal amount of calories, macronutrients, and micronutrients needed for regular growth and development.


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KyäniOrigin_900

Kyäni Origin Plant-Based Shake

The new macronutrient-balanced shake is all-natural, dairy-free, gluten-free, soy-free, non-GMO, vegan
September 8, 2021

Kyäni Origin features a premium plant-based protein blend made from fava beans, peas, pumpkin, and sunflower seeds to support strong muscles, help fuel metabolism, help maintain a healthy weight, and support healthy blood sugar levels. 


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DracoNatural_20_900

Mushrooms for Immunity

Ancient medicine backed by modern science is drawing attention to bioactive mushrooms, yeasts, and fungi
David Feder
David Feder , RDN
November 18, 2020
When mushroom teas, powders, and concentrates did indeed start to take off in the late 2010s, the timing could not have been more efficacious. American consumers had an awareness of medicinal mushrooms that gave food and beverage developers targeting immune health an easier task in marketing such products.
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Innova_IceCream_900

Ice Cream Market Shifts Towards Greater Pleasure, Less Guilt

The focus within ice cream development is clearly shifting from fat to sugar
March 9, 2020
In the contemporary consumer environment, the balance between health and indulgence is increasingly important. A new report from Innova Market Insights highlights the ice cream category’s growing focus on delivering pleasure without guilt.
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Innova_StreetCouple_900
2020 PREDICTIONS: GLOBAL TRENDS

Innova Market Insights Top Trends for 2020

“Storytelling: Winning with Words” tops this year’s trend list
November 19, 2019
According to Innova Market Insights research, three in five global consumers say that stories around a brand influence their purchasing decisions, with the main reasons why consumers want this information given as learning where the ingredients come from, understanding the product’s benefits and engendering trust in the brand.
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June 18, 2025

Master the Art of Plant-Based Dairy

ON DEMAND: Whether you're in R&D, formulation, or innovation, this session will provide enzyme-driven insights to improve your plant-based dairy portfolio.

June 25, 2025

Market in Motion: Active Nutrition

ON DEMAND: Once targeted at athletes, active nutrition products with benefits like energy, focus, hydration, and protein are now winning over everyday consumers seeking support for their busy lifestyles.

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