Several of Innova Market Insights Top 10 Trends for 2024 support continued successes in the snack food industry. Our third 2024 trend, “Prioritizing Prevention,” demonstrates how consumers take action to prevent health concerns and select healthier snacks.
A successful product formula needs just the right ingredients in the right proportions. The same axiom applies to a great company and/or a disruptive innovation. It requires just the right combination of people, process, product and consumer appeal—which in this case, involves protein, an essential dietary macronutrient.
NGS launches protein drink powder to support development needs of pre-teen and teenage boys
September 8, 2021
Grow Daily Boys 10+ was designed to supplement a boy's regular diet and ensure the optimal amount of calories, macronutrients, and micronutrients needed for regular growth and development.
The new macronutrient-balanced shake is all-natural, dairy-free, gluten-free, soy-free, non-GMO, vegan
September 8, 2021
Kyäni Origin features a premium plant-based protein blend made from fava beans, peas, pumpkin, and sunflower seeds to support strong muscles, help fuel metabolism, help maintain a healthy weight, and support healthy blood sugar levels.
When mushroom teas, powders, and concentrates did indeed start to take off in the late 2010s, the timing could not have been more efficacious. American consumers had an awareness of medicinal mushrooms that gave food and beverage developers targeting immune health an easier task in marketing such products.
The focus within ice cream development is clearly shifting from fat to sugar
March 9, 2020
In the contemporary consumer environment, the balance between health and indulgence is increasingly important. A new report from Innova Market Insights highlights the ice cream category’s growing focus on delivering pleasure without guilt.
“Storytelling: Winning with Words” tops this year’s trend list
November 19, 2019
According to Innova Market Insights research, three in five global consumers say that stories around a brand influence their purchasing decisions, with the main reasons why consumers want this information given as learning where the ingredients come from, understanding the product’s benefits and engendering trust in the brand.