Om Mushrooms expanded its functional latte lineup with the launch of a Vanilla Chai Latte Blend, available at Whole Foods Market stores nationwide and online. The beverage delivers 2,000mg of organic whole food mushrooms per serving, along with beta-glucans and 35mg of caffeine to support focus, calm and daily wellness.
Laird Superfood expands beyond plant-based with a dairy-powered Protein Coffee featuring whey, milk protein and lion’s mane mushroom. The powdered blend delivers 10g of protein per serving and targets muscle recovery, satiety and cognitive support.
ActivatedYou debuted Morning Lift, a Certified Organic instant coffee formulated with functional mushrooms, botanicals and MCTs. The daily blend is designed to deliver sustained energy, mental clarity and metabolic support without the crash of traditional coffee.
Laird Superfood has updated its Creamer with Lion’s Mane using organic coconut milk and organic vanilla extract. The refrigerated line now includes a caramel option and debuts packaging made with post-consumer recycled plastic.
Top North American growers, suppliers and brands have launched the Functional Mushroom Council to strengthen quality standards and boost scientific understanding of functional mushrooms. With the category projected to surpass $2 billion by 2025, the new coalition plans to drive research, transparency and innovation across the rapidly expanding market.
As consumers seek mental wellness and sustainable nutrition, brands are turning to these versatile ingredients for their functional and sensory appeal.
FOCUS+ contains a blend of brain-friendly powerhouse ingredients like lion's mane, reishi, cordyceps, ashwagandha, bacopa, along with the smooth caffeine lift of Green Tea.
These superfood blends with the debut of Organic Cognitive Cacao and Coffee with Matcha, MCTs & Mushrooms, an organic beverage mix that reimagines two pick-me-ups.
Brand’s latest launch includes THC-infused and non-infused beverages designed to support focus, energy, relaxation, and rest—blending adaptogens, mushrooms, and botanicals
Products for women are particularly noticeable and not surprisingly, we see targeted women’s products first in supplements, followed a growing wave of related food and beverage offerings.