As consumers seek targeted benefits for protein, gut health, mental balance and life-stage needs, personalized nutrition is shaping the next wave of food and beverage innovation
Precision wellness is emerging as the evolution of functional nutrition, shifting product development toward individualized health needs rather than broad claims. From protein-forward beverages to gut-brain and women’s health solutions, brands have growing opportunities to deliver targeted benefits through everyday foods and drinks.
As boomers and Gen X dominate today’s spend, rising wealth and influence among millennials, Gen Z and Gen Alpha are reshaping how brands must connect and innovate
A massive transfer of buying power is underway, and the next generation of consumers won’t shop—or spend—the way their parents do. Brands that fail to realign now risk losing relevance as millennials, Gen Z and even Gen Alpha gain economic control.
This strategic alliance combines AFS' expertise in market development and formulation with OleoLive’s proprietary and patented extraction technology to provide a premium, USA-based solution for brands seeking to capitalize on the growing demand for science-backed longevity and mobility ingredients.
The company's booth also will feature the popular PLT Experience Zone with a broad range of formulated samples in convenient formats such as gummies, powders, and ready-to-drink beverages.
From protein and collagen to CoQ10, anthocyanins, and adaptogenic mushrooms, formulators are leveraging macro- and micronutrients to support bone, brain, heart and immune health in aging consumers
Formulators are exploring proteins, micronutrients, and functional botanicals to address bone, brain, heart, and immune health as consumer demand for healthy aging solutions grows.
Formulated with plant-based proteins, essential amino acids and longevity science, the new bar balances strength and resilience without overstimulating pro-aging pathways
Formulated by scientists at the USC Longevity Institute, the Prolon L-Protein Bar includes a diverse blend of plant-based proteins (from black beans, chickpeas, and peas) and is fortified with L-methionine.
From collagen to plant blends, emerging bioactives to precision fermentation, science-driven protein innovation is helping older adults stay stronger, sharper, and more resilient
Protein innovation is moving beyond muscle to support brain health, skin vitality, and overall resilience. Science-backed solutions are helping older adults not just live longer, but live better.
With a growing number of consumers turning to supplements, foods and beverages that actively boost outward appearance, GELITA is seeing great interest in VERISOL, its beauty-from-within solution.
Following a rigorous review of pitches from applicants, Kresko RNAtech has been selected as the winner for its outstanding commitment to advancing the science behind dietary supplements and functional foods and beverages.