“Our ‘Be Active!’ campaign is aimed at supporting consumers with collagen-based nutrition that can help them stay healthy and strong – whatever life stage they are at,” said Oliver Wolf, marketing at GELITA. “We want to show that via nutrition, you can proactively influence how you age, how you perform and how you look, and that we have evidence-backed collagen peptide solutions to power product design strategies in this space.”

Active beauty  
With a growing number of consumers turning to supplements, foods and beverages that actively boost outward appearance, GELITA is seeing great interest in VERISOL, its beauty-from-within solution. 

VERISOL stimulates fibroblasts to produce more collagen, resulting in improved hair, nail and skin health, and a reduction in wrinkles and cellulite. Scientific evidence confirms the efficacy and safety of these BCP, which is why leading brands worldwide rely on VERISOL. 

Active aging and improved performance  
Growing awareness that nutrition is a vital component of active aging is driving demand for products that can help people stay healthy and strong throughout different life stages. GELITA’s BCP are ideal for achieving sharper segmentation in the active aging space as they are highly targeted in their action. 

FORTIGEL supports mobility by stimulating joint cartilage recovery; FORTIBONE increases bone mineral density and keeps the bones flexible and stable – especially relevant for post-menopausal women; TENDOFORTE strengthens ligaments and tendons; BODYBALANCE counteracts the age-related loss of muscle tissue and supports better lean body mass; and PeptENDURE improves endurance performance regardless of age.  

Expert presentations at Vitafoods  
Visitors who want to learn more about GELITA’s products and solutions are invited to the following presentations: 

Topic: “Better Treats, Better You - Reinventing Confectionery with Collagen”

Speakers: Natalie Leuwer, Category Manager Food Specialties and Dr Johanna Schmidgall, Global Technical Service & Product Development

Date:  Wednesday 21st May, 13.00, New Ingredients Theatre

Topic: “The Role of Bioactive Collagen Peptides in Healthy Aging”

Speaker: Dr. Steffen Oesser (Director Collagen Research Institute)

Date: Wednesday, 21st May, 14.40, Vitafoods Conference Stage

Topic: “Heavy Crosslinking due to novel Plant Extracts – Challenge Accepted with RXL Ultra”

Speaker: Dr Katrin Kaspar, Technical Customer Management Pharma

Date: Wednesday 21st May, 15.00, New Ingredients Theatre

Active supplements
Customers who are looking for turn-key solutions rather than starting their own product development and production can rely on innovative customized product concepts based on Bioactive Collagen Peptides provided by our subsidiary GELITA Health. 

About GELITA
GELITA is the leading company for manufacturing and marketing collagen proteins. Coordinated from the headquarters in Eberbach, Germany, GELITA provides customers around the world with products of the highest standard, comprehensive technical expertise and sophisticated solutions. More than 20 sites and a global expert network ensure that state-of-the-art know-how is always available for customers. With 150 years of experience in the field of collagen proteins are the basis of GELITA's performance. A strong requirement for innovation is the driving force of the family-owned company that is always looking for new solutions for food, pharmaceutical, health & nutrition as well as for technical applications.