Items Tagged with 'enhanced water'

Consumers now have an intriguing new way to "chill" after a long, frenzied day. Vacay is an all-natural water enhancer with ingredients known to "relieve stress and anxiety, ease tension and calm the mind." It combines the ever-popular flavors of iced tea and lemonade in a conveniently portable supplement that consumers simply add to their water.

Beverages, particularly energy drinks, enhanced waters and RTD teas, are taking various approaches in promotions, ingredients and even processing to set themselves apart.

As product developers look to better serve consumer niches with formulated sports beverages, specialty ingredients, from various whey proteins to high value nutrients to an expanding array of sweeteners, are being used by R&D.