Epicurean thrill seekers appreciate a noisy, hustling and bustling street kitchen, a hawker center, or a food trailer park just as much as the comfortable and sophisticated atmosphere of a fine dining restaurant. In today’s “grab-and-go” world, stay-at-home consumers are seeking that same level of culinary excitement and stimulation of all senses.

Innovation on the menu doesn’t have to be focused on entrées; it’s important to extend the same strategies, if not more intensely, to the so-called left side of the menu where appetizers are listed.