Ben's Original Street Food
The new range of entrées positions rice at the center of the plate
Ben's Original™, part of Mars, expanded its portfolio and launched its latest innovation, Ben's Original™ Street Food, taking rice known to the center of the plate. This new range of entrées is now available across North America in four bold flavors.
The Ben's Original Street Food innovation delivers convenience and is a solution for days when consumers are short on time. Ready in 90 seconds in the microwave, each bowl of Ben's Original Street Food contains a mix of global flavors. The convenient options are packed with fiber and protein, making them a satisfying dish for busy schedules. They are also a versatile choice for lunches, quick dinners and late-night cravings.
Product details:
- Ben's Original™ Street Food Jamaican Jerk Style Red Beans & Rice with Chicken: A bold jerk flavor with chicken, long grain rice, vegetables, red kidney beans and jerk seasoning in a hearty bean and rice bowl.
- Ben's Original™ Street Food Gumbo with Chicken Andouille Sausage: A comforting gumbo stew with zesty chicken andouille sausage, long grain brown rice, tomatoes, celery, okra and peppers.
- Ben's Original™ Street Food Fried Rice with Vegetables: A delicious rice bowl with savory soy sauce, long grain rice, and vegetables including carrots, corn, peas and red bell peppers.
- Ben's Original™ Street Food Bean & Rice Burrito Bowl: Mexican-inspired flavors in a hearty bowl with long grain rice, corn, black beans, poblano peppers and tomatoes.
Investment in this new range of ready meals is part of an exciting next chapter for Mars Food & Nutrition and its mission to enable healthier and more flavorful eating to become part of people's daily lives. Mars Food & Nutrition is redefining the future of eating and accelerating its growth to support a world where more people can access healthy food.
Ben's Original™ Street Food comes hot on the heels of the launch of the brand's new cupboard-ready meal range in the UK, including Ben's Original™ Lunch Bowls, a healthy range of tasty grain and vegetable bowls that can be enjoyed hot or cold, and Ben's Original™ Favourites, a range of ready to eat, delicious rice-based dishes with familiar flavors from popular meals across the world.
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