Generic brands get an upgrade and private labels take off offering affordable, accessible, and competitive products. Brands enter delivery partnerships to meet consumers’ need for immediacy.
Givaudan Taste & Wellbeing introduces Aroma Kiosk, a ground-breaking new digital sensory insights tool
April 27, 2021
Givaudan Taste & Wellbeing introduces Aroma Kiosk, a ground-breaking new digital sensory insights tool to connect with consumers in dynamic environments such as grocery and department stores, universities and shopping malls. The goal is to gather valuable consumer insights and recommend products in real time.
Wild Flavors Inc. has acquired Alfrebro LLC, a manufacturer of natural extracts and aroma chemicals.
December 2, 2013
With this positioning, Wild will further its development position and product lines to expand not only into unique flavors, extracts, and aromas for the food and beverage market, but also to strengthen its health and wellness focus and initiatives.
Food choices are primarily neurological responses activating pleasure centers of the brain. As product developers seek to create “cravable” new products, including those with improved nutritional profiles, such as lower-fat and -sodium, one must understand the eating experience.