Snack Factory unveiled Pop’ums, a new snack that brings together popcorn and the crunch of pretzels into a fun-to-eat food product. Snack Factory has been rethinking pretzels with its unexpected offerings since it launched Pretzel Crisps in 2004. Now, with Pop’ums’ distinct shape, texture and flavor, Snack Factory is continuing to reinvent what a pretzel. Pop’ums will be available in the salty snack aisle this January in three flavors: White Cheddar, Golden Mustard BBQ, and Sea Salt.

The three Pop‘ums flavors were created based on popular popcorn and pretzel flavors, including:

- White Cheddar: Made with real cheddar cheese for a classic taste.
- Golden Mustard BBQ: Distinctively tangy, smoky, and a bit peppery for a blast of BBQ goodness.
- Sea Salt: Just the right amount of sea salt and buttery flavor.

Pop’ums are packaged in a premium resealable bag, designed for easy munching at home or on- the-go. The new snack is helping to expand the brand further from the #1 deli snack best paired with dips or toppings, and into the $30 billion-dollar salty snack category.

Snack Factory Pop’ums will be available at retailers, in the salty snacks aisle, and online nationwide starting January 2025 for a suggested retail price (SRP) of $5.49 per 9oz bag. Fans of Snack Factory Pretzel Crisps can continue to find the fan-favorite snack in the deli section of national retailers.