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Whether over the rocks or incorporated into a savory or sweet dish, bourbon is a go-to flavor of fall. Bourbon-flavored dishes are often associated with comfort food and also one of the reasons it has experienced continued and growing popularity.
Founded by spirits industry veteran Darnell Smith, MXXN aims to evolve cocktail culture and the at-home bar with cannabis-infused non-alcoholic spirits.
It may be a dark liquor, but bourbon is the clear leader of the spirit trend, fueled by the renewed interest in authenticity and craft heritage products, innovation from distilleries and elevated cocktail programs.
Bell chefs and flavorists developed a wide range of flavor combinations for beverage, sweet and savory dishes. Tasting samples included an Aged Cider Mint Julep, Colonial Pound Cake, and Kentucky Rabbit Ricotta Toast.
The more than $100 million investment includes the addition of stills, barrel warehouses, and related infrastructure to support the expanding operations.