Amidst the ongoing pandemic created by the coronavirus (COVID-19), Unique Pretzel Bakery, Inc., a sixth-generation family business based in southeastern Pennsylvania, a region recognized as the pretzel capital of the world, saw an opportunity where other businesses were forced to close or postpone corporate initiatives. The company followed a different strategy and launched a corporate rebranding to become Unique Snacks.

The updated packaging, fresh and familiar, comes as the brand expands their product line, revamps their website, and continues their effort to leave less of an environmental footprint.

The name of this new innovation group is i5 (I to the power of 5); in which the five "I"s stand for ideate, invent, invest, inspire, ignite. To lead i5, Firmenich has appointed Gary Smith.

Buffalo Blends is rebranding itself as Tipton Mills.