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Home » Keywords: » rebranding

Items Tagged with 'rebranding'

ARTICLES

Vibrant Ingredients logo

Florida Food Products Rebrands as Vibrant Ingredients

New identity underscores the company’s shift from processor to full-spectrum clean label solutions provider
Prepared Foods Editorial Staff
October 2, 2025

With a new name and Purely Better positioning, Vibrant Ingredients is signaling bigger ambitions in natural flavor, preservation, and functional ingredient platforms. The rebrand reflects a push to accelerate innovation, speed commercialization and meet rising demand for clean label formulation tools.


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Organigram Global logo

Organigram Rebrands as Organigram Global Inc.

Name change aims to reflect company’s global expansion.
March 26, 2025

The rebranding includes a new logo, a refreshed visual identity and a new website showcasing Organigram’s strategic direction, product innovations and global partnerships.


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Plantish_780.jpg

Plantish Rebrands to Oshi

Organization sets sights on US restaurants and forges partnership with EU retailer coop
June 20, 2023

Oshi has successfully raised $14.5 million in funding to date, with notable investors like Unovis, who have backed companies like Beyond Meat and Oatly.


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Liams_0623+780.jpg

Liam's Allergy-Friendly Meals

Safer Plate rebrands to Liam's, honoring family and supporting those faced with the top food allergens
June 14, 2023

The Twin Cities-based company was born out of necessity. Liam's Co-founder and CEO, Angie Nelson, is mom to a son, Liam, who lives with a handful of food allergies. Angie quickly learned how difficult it can be to find options fit for the whole family.


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GreatLakes_Wellness_900

Great Lakes Gelatin Company Rebrands as Great Lakes Wellness

Collagen industry pioneer unveils new look, while moving away from “anti-aging” mindsets to promote a pro-aging mission
August 4, 2021
In an environment where “anti-aging” has become the norm, Great Lakes Wellness is championing a unique viewpoint on getting older by embracing all the positives that come with it.
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Food Industry News

ARYZTA North America Becomes Aspire Bakeries

The company will continue its focus on growth across core brands
May 24, 2021
ARYZTA® North America has announced it has changed its name to Aspire Bakeries, a name reflecting the direction the company aims to continue to move – upwards.
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Oterra_21_900

Chr. Hansen Natural Colors Changes Name to Oterra

Chr. Hansen Natural Colors A/S, an EQT portfolio company, announces new company name and identity following the move to a standalone company
May 20, 2021
Chr. Hansen Natural Colors A/S, a provider of natural colors, announced the company will be known as Oterra™, effective immediately, and will begin the process to operate under the new name.  
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UniqueSnacks_900

Unique Pretzel Bakery Rebrands as Unique Snacks with New Packaging

Sixth-generation, family operated business to enhance e-commerce presence and direct-to-home delivery services of premium snacks
October 13, 2020
Amidst the ongoing pandemic created by the coronavirus (COVID-19), Unique Pretzel Bakery, Inc., a sixth-generation family business based in southeastern Pennsylvania, a region recognized as the pretzel capital of the world, saw an opportunity where other businesses were forced to close or postpone corporate initiatives. The company followed a different strategy and launched a corporate rebranding to become Unique Snacks.
Read More
YumEarth_900

YumEarth Unveils New Product Packaging

Updated packaging comes as the brand expands its product line, revamps its website, and continues an effort to leave less of an environmental footprint
March 8, 2017
The updated packaging, fresh and familiar, comes as the brand expands their product line, revamps their website, and continues their effort to leave less of an environmental footprint.
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Firmenich Rethinking Approach

Firmenich is "radically shifting" its Flavors Division.
November 21, 2013
The name of this new innovation group is i5 (I to the power of 5); in which the five "I"s stand for ideate, invent, invest, inspire, ignite. To lead i5, Firmenich has appointed Gary Smith.
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More Articles Tagged with 'rebranding'
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