Unique Pretzel Bakery Rebrands as Unique Snacks with New Packaging
Sixth-generation, family operated business to enhance e-commerce presence and direct-to-home delivery services of premium snacks
Bill Spannuth, vice president and chief financial officer, and Justin Spannuth, vice president and chief operating officer at Unique Pretzels
Amidst the ongoing pandemic created by the coronavirus (COVID-19), Unique Pretzel Bakery, Inc., a sixth-generation family business based in southeastern Pennsylvania, a region recognized as the pretzel capital of the world, saw an opportunity where other businesses were forced to close or postpone corporate initiatives. The company followed a different strategy and launched a corporate rebranding to become Unique Snacks.
As a result of the mandated, stay-at-home orders and ensuing uncertainty caused by the pandemic, Unique Snacks experienced an increase in demand for the company’s healthy snacks. At the same time, the business used the uncertainty created in the marketplace to develop a strategic e-commerce plan and initiate a rebranding campaign – all ahead of the company’s 100th anniversary that will officially take place in February 2021.
As a result of the mandated, stay-at-home orders and ensuing uncertainty caused by the pandemic, Unique Snacks experienced an increase in demand for the company’s healthy snacks. At the same time, the business used the uncertainty created in the marketplace to develop a strategic e-commerce plan and initiate a rebranding campaign – all ahead of the company’s 100th anniversary that will officially take place in February 2021.
Unique Snacks has a well-established reputation for providing nutritious, high-quality products that are created with fewer ingredients to offer more flavor and healthier snacking options. The company’s Splits, Shells and Sourdough Craft Beer Pretzel Rings are verified Non-GMO. The Sprouted Splits and Sprouted Shells are certified USDA organic, making all varieties of the company’s premium snacks compatible with a variety of dietary constraints, including vegan, kosher and low cholesterol.
The company has the production capacity to create new snacks or extend current lines to meet increased demand. Unique also has several new snack concepts in the works for future development. The business has grown from approximately 35 employees just four years ago to more than 85 employees today.
Since March, Unique Snacks has tripled its website sales and has experienced an approximate 575% increase in purchases through Amazon. The business also registered a 30% increase in email opt-ins featuring deals and other useful information.
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