Better Brand, Inc., an innovative food tech startup marking a new era of nutrition by leading innovation in the multi-trillion-dollar refined carb space, announced plans to launch its first product, The Better Bagel – turning one of the most carb-heavy foods into the carb equivalent of ½ of an orange, or 1/5th of a banana.

The Thins contain no artificial colors or flavors, and both varieties use expeller-pressed sunflower oil, which contains 0g of trans-fat.

Products have been formulated to reduce sodium, sugar and fat, be more natural, organic, gluten-free, and deliver higher levels of fiber, among other nutritional concerns.

New York Style Sweet Swirls also makes its debut and showcases a sweet side to the New York Style brand.

Armour BreakfastMakers varieties include Cinnamon Roll, Ham Breakfast Croissant Sandwich, Mini Pancakes, French Toast Sticks, Bagel with Cream Cheese and Sausage Breakfast Wraps.

With fall approaching, Bruegger's Bagels is adding new menu items, including new bagel flavors inspired by the season and a spicy new breakfast sandwich.