Zucker's Bagels & Smoked Fish announced its first retail product today: Par Baked Frozen Bagels. The New York City bagel artisans bring their iconic bagels to homes in a new ready-to-bake experience, with consumers finishing the partially baked bagels at home. Zucker's Plain, Sesame and Everything bagels launch this month at online retailers Fresh Direct and Goldbelly, and tri-state retailers Butterfield Market, Westside Market, select ShopRite NJ stores and more.

Zucker's old school baking process begins with the shop's beloved bagel recipe, a favorite in NYC for nearly 20 years. Using unbromated, unbleached flours, NYC water and a hint of pure malt syrup, a bagel bakers kettle boil, generously seed and partially bake bagels in their rotating ovens, starting on burlap-covered boards and then flipping onto stone slabs. The bagels are then frozen to lock in their freshness. At home, consumers become the baker with minimal fuss: first they refresh the frozen bagels with water, and then finish baking in an oven or air fryer for 9-14 minutes.

The result: a golden brown bagel on the outside with a dense, chewy inside that you can enjoy warm out of the oven, or even the next day. Spread your favorite schmear and create a sandwich worthy of a real NYC bagel - and bring the authenticity and quality that Zucker's is known for to the home kitchen.

The team welcomed Marc Forgione, founder of Respect Hospitality and chef/owner of Forgione and Peasant, as a partner and ambassador. As a longtime Zucker's bagel lover and neighbor, Forgione will introduce a collab sandwich on the menu at Zucker's seven shops this spring.