The inaugural report highlights five key trends, from bold global flavors to better-for-you options and co-branded collaborations, shaping the $149B US snacking market.
The report identifies five key trends that are shaping snacking behaviors and influencing how consumers navigate an increasingly diverse snack landscape. While focused on the US market, the report also covers relevant global snacking trends and behaviors.
Faced with ongoing uncertainty and disruption of COVID-19, consumers have turned to familiar, comforting retail products to find emotional support. In particular, many categories of packaged desserts and confections are enjoying greater sales and frozen desserts, in particular, are thriving.
Quaker Oats. Frito-Lay. Pepsi. Tropicana. With brands such as these, it’s no secret PepsiCo Inc. is a powerful player at retail. Then again, officials say PepsiCo is an equally powerful partner for restaurants.