From 20g-protein bagels and GLP-1-friendly cookies to sourdough loaves and pancake-inspired mashups, processors chased health and happiness alike. In 2025, bakery innovation proved consumers want both functional nutrition and bite-sized bliss.
The additions—Buttermilk Vanilla Waffles, Vanilla Pancakes and Blueberry Pancakes, deliver 20% DV of complete protein per serving, reflecting demand for higher-protein, convenient breakfast options
Each product delivers 20% of the recommended daily value of protein per serving, positioning the line as an “excellent source” of complete protein containing all essential amino acids.
The facility includes a demonstration kitchen, R&D lab for waffle irons and mixes, a training academy for operators and technology to host virtual product cuttings with customers and chefs.
The new organic peanut butter line boasts a rich and creamy organic peanut butter combined with organic honey-infused filling between two soft-baked organic waffles for an energy-boosting snack that fits in a pocket.
Premier Protein frozen options can be popped in the toaster. In addition to traditional breakfast toppings, they reportedly also pair well with fresh fruit, peanut butter, hazelnut spread, Greek yogurt, and more.
New varieties include Eggo Vanilla Bean Grab & Go Waffles, Eggo Chocolatey Chip Banana Waffles and Eggo Berry Blast Mini Toast Waffles
April 26, 2023
The new innovations are inspired by fan-favorite flavors, from fruity faves to vanilla (and chocolatey)-flavored classics, including: Eggo® Vanilla Bean Grab & Go Waffles, Eggo® Chocolatey Chip Banana Waffles and Eggo® Berry Blast Mini Toast Waffles.
The new waffle products were launched in recognition of Stranger Things Day
November 8, 2022
Intended to excite Stranger Things® superfans and waffle lovers alike, consumers can find a Hawkins Homestyle flavor now in a limited-edition Stranger Things-inspired carton at Walmart in the freezer aisle nationwide for a limited time only.
The waffles, inspired by a classic Belgian street food staple, feature a golden brioche dough and are baked through with crunchy bits of pearl sugar
April 18, 2022
Eggo® is giving parents a new way to enjoy the most important meal of the day on-the-go with its latest breakfast innovation: Eggo® Grab & Go Liege-Style Waffles, an Eggo waffle that doesn't require a toaster.