Items Tagged with 'Innova Market Insights'

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Moving Toward Lighter Foods

Consumers embrace lighter, sugar-reduced products—across every category
Lu Ann Williams
January 29, 2018
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Today’s Millennials are shifting more toward moderation and they’re prioritizing high-quality, tasty foods and beverages in place of excessive alcohol consumption. In the beverage sector, Innova Market Insights has seen big brands adapt their marketing of light drinks toward the more mainstream consumer—with the focus on worry-free enjoyment. This has resulted in an increase in drinks with a low alcohol content. 
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Sprout Baby Puree

Clean Label Supreme

Clean and clear label is now targeted—by consumers and manufacturers alike—as the new global standard
Lu Ann Williams
July 18, 2017
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Interest in naturalness, minimal processing and clean labeling is no longer new in the food industry. In fact, as long ago as 2008, “Go Natural” led Innova Market Insights’ annual trends listing.


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Boulder Canyon ancient grains snacks

Snacks 2.0

Today’s snack aisle looks different thanks to trending tasty new ingredients, flavors, forms and combinations
Lu Ann Williams
April 10, 2017
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Despite its size and relative maturity, the snacks market shows strong worldwide growth.


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Health, Convenience and Choice Drive Fruit Snacks

The intrinsically healthy image of fruit has helped to drive the market forward
January 16, 2017
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One of the key growth areas in the snacks category in recent years has been fruit-based snacks. Their share of global tracked snack launch activity recorded by Innova Market Insights has more than doubled from less than 8% to nearly 18%, over the past five years. This makes it the number three snacks sub-category overall after savory/salty snacks and snack nuts/seeds. 
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Coconut water-based isotonic drinks

2017 Ingredients for Health Guide: Sports Nutrition

For the Athlete in Everyone: A key market trend in recent years has been broadening appeal and consumer demand for all kinds of “performance” products
December 22, 2016
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Although traditionally reserved for use in endurance sports and strength sports, sports nutrition products have broadened in recent years to fit a more recreational and lifestyle-driven positioning.


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Extend Nutrition Yogurt & Berry bars that helps control blood glucose

2017 Ingredients for Health Guide: Diabetes & Blood Glucose Control

The leading sub-categories in 2015 with a diabetic positioning were sugar & sweeteners, accounting for 15% of product launches
December 19, 2016
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There has been increasing focus on new product development in the sugar free, no added sugar and low sugar space, in order to garner interest from the wider demographic of health conscious consumers—not just diabetics or the obese.


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