Jif is stripping back its ingredient label without sacrificing flavor.

The brand officially unveiled Jif Simply Peanut Butter Spread by launching the first variety, Unsweetened Creamy, crafted with three ingredients and delivering 8g of plant-based protein per serving (8% DV).

Designed for peanut butter lovers seeking streamlined ingredients but not wanting to compromise on smooth texture and a rich, nutty taste, Jif Simply Peanut Butter Spread stays true to the taste that has made Jif a household name for generations.

No matter how it's enjoyed – mixed into oatmeal, yogurt or smoothies; spread on toast or rice cakes; or even in stir-fry sauces and stews for more peanut flavor.

Jif Simply Unsweetened Creamy is currently available at Walmart, with a wider retailer rollout and additional varieties coming soon. Jif Simply Unsweetened Creamy is made with peanuts, salt and palm oil.

Right now, Jif Simply Unsweetened Creamy is available at Walmart in 15oz jars but will soon be available in national retailers with new varieties coming soon.