Notable efforts at producing plant-derived meat substitutes and analogs abound. And sports and energy food and beverage designers tapped into the value of protein for active bodies years ago. Further, with a major shift under way to reduce reliance on meat as a primary daily source of protein, ingredient technologists are engaged in providing high-value, technologically advanced protein alternatives.

GO VEGGIE® is a brand reinventing itself in an effort to broaden its appeal to health-conscious as well as special dietary consumers. Coming off several new product launches, it is reportedly a bold move from GO VEGGIE.

As consumers’ definition of health evolves, so do their dining demands.

gardein™ launched two new products – mini crispy crabless cakes and sweet & sour porkless bites.

The products offer consumers a healthier protein meal to eat on the run. Ready in minutes, these products are rich in flavor and texture and provide a good source of iron with no cholesterol. Available now at select US retailers.