Joel Gott Wines Enters Functional RTD Space with Sauvy B
New canned Sauvignon Blanc spritz combines electrolytes, sparkling water and citrus flavors to tap demand for lighter, wellness-oriented alcoholic beverages
Joel Gott Wines announced the launch of Sauvy B, a new Sauvignon Blanc spritz with electrolytes that brings together wine, spritz culture and functional refreshment in one ready-to-drink can.
Sauvy B is made with California Sauvignon Blanc, sparkling water, electrolytes and bright citrus flavors, creating a gluten-free, crisp, lightly sparkling drink designed for social moments that don't need overthinking. Available in Lime and Grapefruit, each 12oz can contains approximately 100 calories, 4.5% ABV and delivers a lighter, more refreshing low-calorie alternative to traditional wine and many ready-to-drink alcoholic beverages.
Created by fourth-generation California vintner Joel Gott and his wife and winemaking partner, Sarah Gott, Sauvy B builds on decades of Sauvignon Blanc expertise while reimagining how wine can show up in everyday life.
Unlike many ready-to-drink beverages made with malt or spirits, Sauvy B starts with real California Sauvignon Blanc, sparkling water, electrolytes from Himalayan pink salt and bright citrus flavors, creating a gluten-free, crisp, easy-drinking spritz that brings a fresh perspective to the category. The result is a portable beverage with pure citrus flavor, soft, refreshing bubbles, and a crisp, easy-drinking profile.
The launch comes as consumers continue to gravitate toward lighter alcoholic beverages, convenient ready-to-drink formats and products that align with wellness-minded lifestyles.
As a Top 10 wine brand in the $10-$14.99 segment and a three-time recipient of Wine Spectator Top 100 recognition, Joel Gott Wines has built a reputation for quality and consistency. Sauvy B extends that legacy into a new category, offering a fresh way to enjoy Sauvignon Blanc in a convenient canned wine format.
Sauvy B is rolling out in major retailers including Target, Walmart and Total Wine & More and online in select markets beginning July 2026, with a suggested retail price of $13.99 per four-pack. Expanded distribution and a national rollout will continue into January 2027.
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