Muscle Milk Reformulates Protein Shake Portfolio
New recipe features ultra-filtered milk, simplified ingredients and no artificial sweeteners, flavors or added colors
Muscle Milk announced the complete reformulation of its protein shake lineup -- now made with ultra-filtered milk, delivering 26-42g of complete protein per serving with no artificial sweeteners, flavors or added colors and half the ingredients of the previous formula. The reformulation launches alongside a partnership with rugby medalist Ilona Maher and a nationwide protein for all campaign designed to bring protein clarity to everyday consumers.
Muscle Milk's reformulation meets the moment with convenient shakes made with complete protein from ultra-filtered milk with no artificial sweeteners, artificial flavors, or added colors.
Real ultra-filtered milk is a complete protein, containing whey protein, a fast-acting muscle building protein, as well as casein, a protein that is more slowly digested to support on-going muscle support.
Each shake is crafted with half the number of ingredients of the previous formula and delivers the protein consumers expect from Muscle Milk, with 26g in the standard subline and 33-42g in the Pro subline. The result is a smooth, great-tasting shake that helps support healthy muscles. Muscle Milk is now the only national ready-to-drink protein shake made with high quality protein made from real ultra-filtered milk and no added colors, no artificial sweeteners, and no artificial flavors. It is available in indulgent flavors, including Chocolate, Vanilla Crème, Cookies 'n Crème and Strawberries 'n Crème.
The reformulated Muscle Milk protein shakes are available at retailers nationwide, including grocery, mass and convenience stores, as well as online. The lineup includes 11oz cartons and 14oz bottles, with multipack options also available.
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