Impossible Foods’ plant-based beef and burgers are now NSF Certified for Sport — the first fresh or plant-based foods to receive the designation. The products deliver 19g of complete protein with less fat and no cholesterol, and will appear in NSF’s certified listings and app.
Emerging compounds like urolithin A, ergothionenine, and paprika xanthophylls are redefining sports nutrition by targeting mitochondrial health, muscle adaptation, and oxygen efficiency
Sports nutrition is moving beyond protein powders and into the science of cellular energy. These next-generation ingredients promise better recovery, improved endurance and longer-lasting performance.
GoGo squeeZ® continues the spirit of its 'FUN-damentals' campaign off-screen with a partnership with B-Girl and World Champion athlete, Logan 'Logistx' Edra, to encourage more people to give breaking, the "it" sport of summer, a try.
"For over 35 years, Optimum Nutrition has set the standard for trusted products to enhance consumers' pre-and post-workout regimen," said Jonathan Cannizzo, brand director at Optimum Nutrition. "We continue to deliver on quality – without compromising taste – giving our customers innovative taste-forward flavor offerings."
ZOA+ Powder caters to the evolving needs of today's discerning athletes, providing a combination of nitric oxide and training support
October 4, 2023
ZOA+ Powder caters to the evolving needs of today's discerning athletes, providing a combination of nitric oxide and training support, natural caffeine, and electrolytes, while promoting focus for a maximum performance workout.
The new protein product was created to support muscle health and athletic performance
August 25, 2021
Ascent announced a new line of organic plant-based protein powders, created to support muscle health and athletic performance. Ascent's Plant Protein helps to expand their line of products that support "clean-eating, hard-working athletes dedicated to their nutritional goals."