Annie's, Inc. announced a new line of Organic Cereal in three varieties, including Berry Bunnies, Frosted Oat Flakes and Cocoa Bunnies. The new varieties fill the need of families in search of clean, organic cereal options with the same taste of classic flavor profiles.

"Cereal is a particularly exciting launch coming out of Annie's in partnership with General Mills," said John Foraker, Annie's President. "Not only does it represent the first in a long schedule of upcoming innovations, all of which will be USDA Certified Organic, but it traces back to our original acquisition promise: to act as leaders in the larger food industry by making organic more accessible to mainstream consumers. The cereal aisle is one of many places we're committed to cleaning up in the year ahead."

Each variety is free from a long list of artificial ingredients common to the cereal aisle, including artificial flavors, synthetic colors, preservatives and artificial sweeteners like high-fructose corn syrup. All three cereals feature whole grain oats as the first ingredient and contain only 8g sugar per serving. Meet each new flavor below:

Annie's Organic Berry Bunnies is a fruity oat, corn and rice cereal in fun bunny shapes.

  • Flavored with real fruit, including strawberries and blueberries.
  • Featuring 15g whole grains per serving.

Annie's Organic Frosted Oat Flakes is a whole grain oat & wheat flake cereal.

  • Made with the goodness of whole grain oats.
  • Featuring 23g whole grains per serving.

Annie's Organic Cocoa Bunnies is a chocolate-y oat, corn and rice cereal in fun bunny shapes.

  • Featuring Fair Trade Certified™ cocoa.
  • Featuring 13g whole grains per serving.