GlobalData projects breakfast cereal dollar sales growing at a 0.7% compound annual growth rate during the five years from 2016 to 2021. Interestingly, the pre-sweetened cereal category currently enjoys popularity as a snack. In fact, General Mills has shared data that an estimated 30% of all US cereal consumption (sugar concerns aside) now comes in the form of snacking—triple the level of a decade ago.
Cereal makers centered new product activity on new flavors like chocolate and coffee, granola cereals that leverage snacking, kids’ cereals inspired by children’s snack preferences, and seasonal offerings.
Posted: May 24, 2018