A new survey from the International Food Information Council found that consumers are actively engaging with nutrition information and prefer front-of-package labels that provide a balanced view of food and beverage products. The findings come as policymakers continue evaluating front-of-package labeling approaches and suggest shoppers want information about both nutrients to limit and nutrients to encourage when making purchasing decisions.
Upcycled ingredients continue to gain traction as brands look to reduce food waste while adding nutritional and functional value to formulations. Industry experts say the next phase of growth will depend on mainstream retail expansion, consumer education and scalable innovation.
Nestlé Toll House is introducing Chocolate Chip Remix Cookie Doughs, a new line that puts a modern twist on the classic chocolate chip cookie. Featuring brown butter, oatmeal chocolate chip and cocoa-based Inside Out varieties, the doughs tap into consumer demand for familiar flavors with an updated spin.
Late July is tapping into consumer demand for bold flavor mashups with the launch of Pickle Lemonade tortilla chips. The limited-time offering blends the tangy taste of dill pickle with bright lemon notes, highlighting how snack brands are leveraging trend-driven flavor combinations to appeal to adventurous Gen Z and Millennial consumers.
OSULLOC is bringing added functionality to the growing matcha category with the launch of Matcha Plus, a line of powdered beverages formulated with ingredients targeting beauty, digestive health and focus. Available in Glow, Gut Ease and Awareness varieties, the products reflect continued consumer demand for convenient beverages that combine wellness benefits with premium tea experiences.
Dr. Brown's has launched Electrolyte Solution, a hydration beverage formulated to help replenish fluids and electrolytes during illness, travel or heat exposure. Made with coconut water, sea salt and four essential electrolytes, the ready-to-drink product is designed for children ages 1 and older while also appealing to family-wide hydration needs.
