OSULLOC, a Korean premium tea brand, introduced Matcha Plus — a new functional matcha line with added collagen, probiotics, and L-theanine, designed for modern, wellness-driven lifestyles. The collection made its US debut at Natural Products Expo West 2026, where it was showcased through in-booth sampling and received strong consumer response for its taste, convenience and functional positioning.

As matcha continues to evolve from a ceremonial ritual into an everyday beverage choice, consumers are increasingly seeking options that combine convenience with added functional benefits. In response to this growing demand, OSULLOC developed Matcha Plus as a formulated line featuring three distinct blends — Glow, Gut Ease and Awareness — each crafted with functional ingredients designed to support different wellness goals. 

Each product also features natural fruit flavor infusions and comes in a convenient single-serve stick pouch format. Simply add to 500ml of cold water or sparkling water, shake, and enjoy — no whisk or preparation required. With 10 sticks per box, Matcha Plus is designed to fit seamlessly into everyday life, whether at home, at work, at the gym or on the go.

In the coming months, OSULLOC will continue to bring Matcha Plus to life through a series of immersive activations across the US In May and June, Matcha Plus will partner with POOSH, Kourtney Kardashian's wellness and lifestyle platform, reaching wellness-conscious consumers through editorial storytelling and in-feed content highlighting its daily ritual and functional benefits. 

This summer, OSULLOC will also collaborate with wellness and recovery spaces across both coasts, such as Othership and Remedy Place, where consumers can experience Matcha Plus through curated tastings and post-workout sampling moments designed to feel integrated into their existing wellness routines.