Late July Debuts Pickle Lemonade Tortilla Chips
Limited-time offering combines two trending flavors in a savory snack format
Campbell's Late July is translating the pickle flavor trend into a snackable format with new LTO Pickle Lemonade tortilla chips.
According to Mintel, dill pickle and lemonade are both trending, with Gen Z and Millennial consumers seeking new taste experiences, and 52% of US consumers have tried and liked pickle as a salty snack flavor. The chips aim to capture the bright lemon zest and briny snap of dill pickle in every bite, Late July notes.
Like all of the company's products, the new Pickle Lemonade flavored tortilla chips are made with non-GMO and certified gluten-free ingredients, including organic yellow corn, avocado oil and seasonings. The snack is available now at retailers nationwide for an SRP of $5.79 per 5.75-oz bag, while supplies last.
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